AI-Driven digital performance analyst

As an AI-Driven Digital Performance Analyst, you will be joining the international brand company Reprise – a global leader in Performance Marketing.

You will leverage analytics and digital attribution models to optimize digital marketing strategies, focusing on data tracking to ensure accurate measurement of user interactions and campaign performance. Collaborating with cross-functional teams, you will utilize data to inform strategies that maximize ROI across various online platforms. Additionally, you will play a key role in developing new AI-driven performance projects.

RESPONSIBILITIES                           

• Analyze digital marketing data using AI algorithms and digital attribution models to identify trends and insights that influence campaign performance.
• Collaborate with other agency teams to devise and refine strategies based on data analysis, with a focus on user acquisition, retention, and engagement.
• Develop and implement performance metrics and dashboards to monitor key performance indicators (KPIs), with an emphasis on customer journeys and attribution insights.
• Drive the development of new AI-driven digital performance projects, exploring innovative solutions to improve marketing effectiveness.
• Work closely with cross-functional teams to improve efficiency and streamline workflows.
• Stay updated on industry trends, emerging technologies in AI, and best practices in digital attribution and analytics.

REQUIREMENTS

• Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related field.
• At least 2 years of experience in the digital and/or analytics field.
• Strong understanding of digital marketing channels (e.g., PPC, social media, programmatic).
• Experience with Google Tag Manager (DataLayer) and Google Analytics 4.
• Excellent analytical and problem-solving skills with keen attention to detail.
• Ability to clearly and effectively communicate complex data insights to various stakeholders.
• Strong time and project management skills, with the ability to handle multiple projects and meet deadlines.

BONUS, BUT VALUABLE

• Experience with server-side tracking.
• Experience with programming languages such as Python or R, and familiarity with data analysis tools and visualization software (e.g., SQL, Tableau, Power BI).
• Familiarity with machine learning concepts or MTA/attribution models.

WE OFFER

• Opportunities to work with leading brands in the Baltics and abroad.
• Collaboration with top digital marketing experts.
• Access to training from professionals worldwide.
• Participation in leading digital marketing conferences and seminars.
• Use of cutting-edge digital marketing and analytics tools.
• Access to top-level knowledge and expertise.
• Annual bonuses based on company goal achievements.
• Annual company trips abroad based on successfully met goals.
• Office parties, celebrations, and team-building activities.
• Hybrid work model (home/office).
• A salary starting from €3500 gross. The exact amount will depend on your experience and competencies.

ABOUT THE COMPANY

Reprise Media is the largest digital media agency in Lithuania, executing digital campaigns across six continents and in more than 30 countries.
Our team includes over 30 digital communication professionals under one roof, offering a wide range of services including: strategy, data analytics & engineering, marketing automation, SEM, SEO, CRO, paid social, programmatic advertising, email marketing, and web development.