{"id":596,"date":"2020-04-30T07:32:53","date_gmt":"2020-04-30T05:32:53","guid":{"rendered":"https:\/\/inspired.lt\/apie-mus-kalba\/"},"modified":"2024-11-25T12:59:16","modified_gmt":"2024-11-25T10:59:16","slug":"press-coverage","status":"publish","type":"page","link":"https:\/\/inspired.lt\/en\/press-coverage\/","title":{"rendered":"Press coverage"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_1078a5e7 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row type_default valign_top\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid type_grid layout_537 with_pagination\" id=\"us_grid_1\" data-filterable=\"true\"><style id=\"us_grid_1_css\">#us_grid_1 .w-grid-item:not(:last-child){margin-bottom:10px}#us_grid_1 .g-loadmore{margin-top:10px}<\/style><style>.layout_537 .w-grid-item-h{}.layout_537 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_537 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:#000000!important}.layout_537 .usg_vwrapper_1{padding:20px!important}.layout_537 .usg_post_custom_field_1{color:#333333!important;font-family:'DM Sans',sans-serif!important;font-weight:200!important;font-size:18px!important;line-height:1.5!important;margin-bottom:20px!important}.layout_537 .usg_post_custom_field_2{color:#000000!important;font:italic 700 0.9rem \/ 1.5 'DM Sans',sans-serif!important}.layout_537 .usg_post_title_1{color:#d12f20!important;font-family:'Gotham Book',sans-serif!important;font-weight:400!important;text-transform:uppercase!important;font-style:normal!important;font-size:24px!important}.layout_537 .usg_post_date_1{color:#999999!important;font-family:'Gotham Light',sans-serif!important;font-weight:100!important;font-size:14px!important}<\/style><div class=\"w-grid-list\" >\t<article class=\"w-grid-item size_1x1 post-2301 publications type-publications status-publish hentry\" data-id=\"2301\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-06-10T13:25:07+02:00\">2026 06 10<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.delfi.lt\/m360\/naujausi-straipsniai\/skaitmenines-reklamos-ekspertas-youtube-labai-nenori-kad-i-tai-gilintumetes-120261501\" target=\"_blank\" rel=\"noopener nofollow\">Skaitmenin\u0117s reklamos ekspertas: \u201eYoutube\u201c labai nenori, kad \u012f tai gilintum\u0117t\u0117s<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>\u201eKod\u0117l j\u016bs gilinat\u0117s, jei tai veikia?\u201c, \u2013 Jurgis Barila, \u201eInspired\u201c skaitmenini\u0173 strategij\u0173 vadovas, prie\u0161 ma\u017edaug metus toki\u0105 fraz\u0119 i\u0161girdo marketingo konferencijoje, diskutuojant apie algoritm\u0173 sprendimus rodant reklam\u0105. \u201e\u017dinot, tas \u201eveikia\u201c gan\u0117tinai subjektyvus \u0161iais laikais, o man labiau u\u017estrigo j\u0173 nenoras, kad mes gilintum\u0117m\u0117s. Tod\u0117l ir pagalvojau, kad imsiu ir  pasigilinsiu\u201c,  \u2013 inovacij\u0173 ir progreso festivalyje LOGIN kalb\u0117jo jis, su auditorija dalindamasis, k\u0105 pavyko atrasti analizuojant, kaip veikia reklama \u201eGoogle\u201c priklausan\u010diame tinkle \u201eYoutube\u201c.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2302 publications type-publications status-publish hentry\" data-id=\"2302\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-05-06T13:28:43+02:00\">2026 05 06<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.delfi.lt\/m360\/reklama\/griztama-i-laikus-kuomet-ziurovu-demesi-tenka-dalintis-su-vis-daugiau-tv-reklamos-zaideju-120245988\" target=\"_blank\" rel=\"noopener nofollow\">Gr\u012f\u017etama \u012f laikus, kuomet \u017ei\u016brov\u0173 d\u0117mes\u012f tenka dalintis su vis daugiau TV reklamos \u017eaid\u0117j\u0173<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>\u201e2026 m. pirmojo ketvir\u010dio televizijos reklamos duomenys rodo, kad gr\u012f\u017etame \u012f perpildyto eterio faz\u0119, o tai rei\u0161kia did\u0117jan\u010di\u0105 konkurencij\u0105 ne tik d\u0117l reklamos eterio, bet ir d\u0117l \u017ei\u016brov\u0173 d\u0117mesio\u201c, \u2013 prane\u0161ime \u017einiasklaidai pastebi \u201eInspired UM\u201c projekt\u0173 valdymo ir planavimo skyriaus vadov\u0117 Lina Dunauskait\u0117.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eReklamos intensyvumas televizijoje toliau did\u0117ja. 2026 m. pirm\u0105j\u012f ketvirt\u012f buvo i\u0161transliuota apie 808 t\u016bkst. reklamos klip\u0173 \u2013 3% daugiau nei prie\u0161 metus. Tai rei\u0161kia vidutini\u0161kai apie 10 t\u016bkst. klip\u0173 per dien\u0105 arba apie 110 klip\u0173 per valand\u0105, kurie konkuruoja d\u0117l \u017ei\u016brov\u0173 d\u0117mesio\u201c, \u2013 pastebi L. Dunauskait\u0117.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2303 publications type-publications status-publish hentry\" data-id=\"2303\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-05-05T13:31:52+02:00\">2026 05 05<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.lrytas.lt\/verslas\/rinkos-pulsas\/2026\/05\/05\/news\/2026-m-tv-reklamos-rinka-auganti-paklausa-vel-grazina-i-laikus-kuomet-ziurovu-demesi-tenka-dalintis-su-vis-daugiau-reklam-42305607\" target=\"_blank\" rel=\"noopener nofollow\">2026 m. TV reklamos rinka: auganti paklausa v\u0117l gra\u017eina \u012f laikus, kuomet \u017ei\u016brov\u0173 d\u0117mes\u012f tenka dalintis su vis daugiau reklamos \u017eaid\u0117j\u0173<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>\u201e2026 m. pirmojo ketvir\u010dio televizijos reklamos duomenys rodo, kad gr\u012f\u017etame \u012f perpildyto eterio faz\u0119, o tai rei\u0161kia did\u0117jan\u010di\u0105 konkurencij\u0105 ne tik d\u0117l reklamos eterio, bet ir d\u0117l \u017ei\u016brov\u0173 d\u0117mesio\u201c,-pastebi \u201eInspired UM\u201c projekt\u0173 valdymo ir planavimo skyriaus vadov\u0117 Lina Dunauskait\u0117, skelbiama prane\u0161ime \u017einiasklaidai.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201e\u017dvelgiant \u012f besireklamuojan\u010di\u0173 sektori\u0173 analiz\u0119 akivaizdu, kad televizijos reklamos rinka i\u0161lieka stipriai koncentruota. Trys did\u017eiausi sektoriai \u2013 prekyba, medicina ir verslas\/finansai\/NT \u2013 nuperka beveik 54% vis\u0173 televizijos reiting\u0173. Kaip ir 2025 m. medicinos sektorius i\u0161lieka lyderiaujan\u010diu pirmo ketvir\u010dio sektoriumi televizijoje. Tai rodo \u0161io sektoriaus pasitik\u0117jim\u0105 televizija kaip masinio pasiekiamumo kanalu\u201c, \u2013 komentuoja \u201eInspired UM\u201c atstov\u0117 L.Dunauskait\u0117.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2305 publications type-publications status-publish hentry\" data-id=\"2305\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-04-10T13:33:40+02:00\">2026 04 10<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/eurodiena.lt\/79932\/eurovizija\/ziniasklaidos-planuotojai-2026-m-eurovizija-lt-ziureta-maziausiai-per-pastaruosius-metus\/\" target=\"_blank\" rel=\"noopener nofollow\">\u017diniasklaidos planuotojai: 2026 m. EUROVIZIJA.LT \u017ei\u016br\u0117ta ma\u017eiausiai per pastaruosius metus<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Nepasitenkinimas atrinktomis 2026 m. Lietuvos nacionalin\u0117s atrankos EUROVIZIJA.LT parai\u0161komis atsispindi ir laid\u0173 reitinguose. Kaip ra\u0161oma \u017einiasklaidos planavimo bendrov\u0117s \u201eInspired UM\u201c prane\u0161ime \u017einiasklaidai, \u0161iuo po\u017ei\u016briu atrankos sezonas tapo silpniausiu per pastaruosius kelerius metus. Tiek pusfinaliai, tiek finalas susilauk\u0117 ma\u017eiau \u017ei\u016brov\u0173 d\u0117mesio.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eJei lyginsite \u0161i\u0173 met\u0173 \u201eEurovizijos\u201c atrank\u0173 skai\u010dius su ankstesniais sezonais, tendencija akivaizdi: 2026-ieji tapo silpniausiais per pastaruosius kelerius metus \u2013 tiek atrank\u0173, tiek ir paties finalo reiting\u0173 at\u017evilgiu. Ypa\u010d ry\u0161kus nuosmukis jau\u010diamas paskutiniuose dviejuose pusfinaliuose, kuri\u0173 reitingas siek\u0117 tik apie 6. Tuo tarpu ankstesniais metais analogi\u0161ki rodikliai buvo apie 7,5\u201c, \u2013 komentuoja bendrov\u0117s atstovai.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2304 publications type-publications status-publish hentry\" data-id=\"2304\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-04-01T13:32:28+02:00\">2026 04 01<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.vz.lt\/rinkodara\/2026\/03\/24\/stipriausi-garsiniai-prekiu-zenklu-elementai-lyderiauja-lietus-ir-varlelt-582074\" target=\"_blank\" rel=\"noopener nofollow\">Stipriausi garsiniai preki\u0173 \u017eenkl\u0173 elementai: lyderiauja \u201eLietus\u201c ir \u201eVarl\u0117.lt\u201c<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Preki\u0173 \u017eenklui svarbu ne vien pavadinimas, spalvos, persona\u017eai, \u0161\u016bkis ar \u0161riftai, bet ir garsiniai elementai. Tyrimas rodo, kad stipriausi preki\u0173 \u017eenkl\u0173 garsiniai elementai Lietuvoje \u2013 radijo stoties \u201eLietus\u201c \u0161aukinys ir e. prekybos platformos \u201eVarl\u0117\u201c garsinis signalas. Juos \u017eino ir teisingai identifikuoja 9 i\u0161 10-ies Lietuvos gyventoj\u0173.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2278 publications type-publications status-publish hentry\" data-id=\"2278\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-02-18T09:59:33+02:00\">2026 02 18<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.vz.lt\/rinkodara\/2026\/02\/18\/password-per-10-metu-agenturu-ir-prekiu-zenklu-lyderyste-580666\" target=\"_blank\" rel=\"noopener nofollow\">\u201ePassword\u201c per 10 met\u0173: agent\u016br\u0173 ir preki\u0173 \u017eenkl\u0173 lyderyst\u0117<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>\u0160iemet efektyviausi\u0173 rinkodaros ir komunikacijos kampanij\u0173 rinkimai vyksta jau 23-ius metus i\u0161 eil\u0117s. V\u017d skai\u010diuoja, kurios agent\u016bros ir preki\u0173 \u017eenklai da\u017eniausiai lipo ant nugal\u0117toj\u0173 pakylos pastaruosius 10 met\u0173 \u201ePassword\u201c konkurse.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2279 publications type-publications status-publish hentry\" data-id=\"2279\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2026-01-26T10:00:55+02:00\">2026 01 26<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.vz.lt\/rinkodara\/2026\/01\/26\/tv3-vadove-glumina-kai-youtube-ar-google-pasitikime-labiau-nei-vietos-ziniasklaida-579557\" target=\"_blank\" rel=\"noopener nofollow\">TV3 vadov\u0117: glumina, kai \u201eYouTube\u201c ar \u201eGoogle\u201c pasitikime labiau nei vietos \u017einiasklaida<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Reklamos triuk\u0161mas, \u017eaidimai su \u201eklikbaitin\u0117mis\u201c antra\u0161t\u0117mis, matoma ar nematoma reklama, \u012f pla\u010di\u0105sias mases orientuotas turinys, perpildytas kriminal\u0173 ir nelaimi\u0173, \u2013 jautr\u016bs klausimai verslams, planuojantiems savo komunikacij\u0105, o kartu ir agent\u016broms \u2013 tarpininkams tarp \u017einiasklaidos ir preki\u0173 \u017eenkl\u0173.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eT\u0173 nepatogi\u0173, a\u0161tri\u0173 klausim\u0173 i\u0161 klient\u0173 tenka neretai i\u0161girsti, kai planuojant reklamos kampanijas yra d\u0117liojamas medij\u0173 tinklelis. Tad \u0161i diskusija su \u017einiasklaidos atstovais \u2013 puiki proga tiesiogiai perduoti tuos nepatogius m\u016bs\u0173 klient\u0173 klausimus gyvai\u201c, \u2013 agent\u016bros surengtoje rinkodaros konferencijoje kalb\u0117jo Vasaris Or\u017eekauskas, \u017einiasklaidos planavimo bendrov\u0117s \u201eInspired UM\u201c vadovas.\u00a0<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2277 publications type-publications status-publish hentry\" data-id=\"2277\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-12-17T09:58:02+02:00\">2025 12 17<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.delfi.lt\/m360\/naujausi-straipsniai\/kaledu-nuotaikos-grizta-zmones-leis-daugiau-verslai-reklamuotis-pradejo-anksciau-120188206\" target=\"_blank\" rel=\"noopener nofollow\">Kal\u0117d\u0173 nuotaikos gr\u012f\u017eta: \u017emon\u0117s leis daugiau, verslai reklamuotis prad\u0117jo anks\u010diau<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Kal\u0117das Lietuvoje \u0161v\u0119s 9 i\u0161 10 gyventoj\u0173, joms skirdami daug d\u0117mesio, laiko ir pinig\u0173 \u2013 beveik de\u0161imtadaliu daugiau nei ankstesniais metais. D\u0117l to \u0161alyje veikiantys verslai \u0161ventiniu laikotarpiu u\u017esako bene daugiausia reklamos per visus metus. Tokias tendencijas rodo \u201eInspired UM\u201c u\u017esakymu KOG instituto atliktas tyrimas, ra\u0161oma prane\u0161ime \u017einiasklaidai.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>Prasid\u0117jus karui, vyravo prastesn\u0117s gyventoj\u0173 nuotaikos d\u0117l geopolitin\u0117s ir ekonomin\u0117s pad\u0117ties. Tuo metu daug kas neplanavo pirkti dovan\u0173 ir Kal\u0117das sutiko kukliau. Ta\u010diau, pana\u0161u, kad dabar kal\u0117din\u0117s nuotaikos gr\u012f\u017eo \u012f ankstesnius laikus \u2013 \u0161iemet dovanas pirks did\u017eiausia dalis gyventoj\u0173 per pastaruosius 5 metus\u201c, \u2013 pastebi \u201eInspired UM\u201c projekt\u0173 valdymo ir planavimo skyriaus vadov\u0117 Lina Dunauskait\u0117.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2276 publications type-publications status-publish hentry\" data-id=\"2276\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-12-17T09:56:13+02:00\">2025 12 17<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.15min.lt\/verslas\/naujiena\/finansai\/balta-misraine-televizorius-ir-dovanos-net-augintiniams-tokios-siandien-lietuviskos-kaledos-662-2585746\" target=\"_blank\" rel=\"noopener nofollow\">Balta mi\u0161rain\u0117, televizorius ir dovanos net augintiniams: tokios \u0161iandien lietuvi\u0161kos Kal\u0117dos<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Kal\u0117das Lietuvoje \u0161v\u0119s 9 i\u0161 10 gyventoj\u0173, joms skirdami daug d\u0117mesio, laiko ir pinig\u0173 \u2013 beveik de\u0161imtadaliu daugiau nei ankstesniais metais. D\u0117l to \u0161alyje veikiantys verslai \u0161ventiniu laikotarpiu u\u017esako bene daugiausia reklamos per visus metus.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eKal\u0117d\u0173 komunikacija pik\u0105 pasiekia gruod\u012f. Tokiu metu ji sudaro apie 50 proc. viso reklaminio eterio. Kitaip tariant, dabar kas antra \u017ei\u016brov\u0105 pasiekusi reklama \u2013 kal\u0117din\u0117\u201c, \u2013 komentuoja L.Dunauskait\u0117.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2253 publications type-publications status-publish hentry\" data-id=\"2253\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-11-28T12:28:05+02:00\">2025 11 28<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.delfi.lt\/m360\/naujausi-straipsniai\/juodasis-lapkritis-kai-nuolaidos-prasideda-anksciau-nei-nuotaika-pirkti-120180402\" target=\"_blank\" rel=\"noopener nofollow\">Juodasis lapkritis: kai nuolaidos prasideda anks\u010diau nei nuotaika pirkti<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Kasmet, atrodo, vis sunkiau atskirti tikr\u0105j\u0105 \u201eJuodojo penktadienio\u201c dien\u0105 nuo vis\u0105 lapkrit\u012f trunkan\u010dio komunikacinio triuk\u0161mo. Ir ne tik atrodo \u2013 taip ir yra. Reklamos pradeda persekioti mus dar nuo m\u0117nesio vidurio, o \u0161iemet pati kelis kartus rimtai suabejojau: ar tikrai nepraleidau did\u017ei\u0173j\u0173 nuolaid\u0173 dienos? Juodasis penktadienis pavirto juoduoju lapkri\u010diu \u2013 ir tai n\u0117ra chaosas. Tai \u017eenklas, kad kei\u010diasi ne tik verslas, bet ir pirk\u0117jai.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2254 publications type-publications status-publish hentry\" data-id=\"2254\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-11-21T12:36:58+02:00\">2025 11 21<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.15min.lt\/naujiena\/aktualu\/interneto-pusryciuose-sviezios-diskusijos-apie-reklamos-galimybes-internete-55-2568792\" target=\"_blank\" rel=\"noopener nofollow\">Interneto pusry\u010diuose \u2013 diskusijos apie portal\u0173 ateit\u012f ir geros reklamos receptai<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Penktadien\u012f Vilniaus oro uosto konferencij\u0173 centre \u201e15min grup\u0117\u201c sureng\u0117 interneto pusry\u010dius \u2013 praktin\u0119 konferencij\u0105, \u012f kuri\u0105 susirinko verslininkai, medij\u0173 agent\u016br\u0173 atstovai, rinkodaros specialistai bei pardavim\u0173 profesionalai. Svarbiausias \u0161io renginio tikslas \u2013 \u012fsikv\u0117pti bei geriau suprasti internet\u0105 kaip media kanal\u0105.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2274 publications type-publications status-publish hentry\" data-id=\"2274\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-11-21T09:51:32+02:00\">2025 11 21<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.15min.lt\/naujiena\/aktualu\/interneto-pusryciuose-sviezios-diskusijos-apie-reklamos-galimybes-internete-55-2568792\" target=\"_blank\" rel=\"noopener nofollow\">Interneto pusry\u010diuose \u2013 diskusijos apie portal\u0173 ateit\u012f ir geros reklamos receptai<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Penktadien\u012f Vilniaus oro uosto konferencij\u0173 centre \u201e15min grup\u0117\u201c sureng\u0117 interneto pusry\u010dius \u2013 praktin\u0119 konferencij\u0105, \u012f kuri\u0105 susirinko verslininkai, medij\u0173 agent\u016br\u0173 atstovai, rinkodaros specialistai bei pardavim\u0173 profesionalai. Svarbiausias \u0161io renginio tikslas \u2013 \u012fsikv\u0117pti bei geriau suprasti internet\u0105 kaip media kanal\u0105.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2255 publications type-publications status-publish hentry\" data-id=\"2255\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-11-10T12:37:32+02:00\">2025 11 10<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.15min.lt\/naujiena\/aktualu\/reklama-baigiasi-ten-kur-prasideda-turinys-kodel-verta-investuoti-i-pasakojima-55-2560770\" target=\"_blank\" rel=\"noopener nofollow\">Reklama baigiasi ten, kur prasideda turinys: kod\u0117l verta investuoti \u012f pasakojim\u0105?<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Reklaminiame triuk\u0161me laimi ne tie, kurie garsiau r\u0117kia, o tie, kurie moka kalb\u0117ti \u012fdomiai. Pastaraisiais metais vis daugiau prek\u0117s \u017eenkl\u0173 pagaliau supranta \u2013 \u017emogus nebenori b\u016bti persekiojamas reklamos. Jis siekia, kad su juo b\u016bt\u0173 kalbamasi \u2013 protingai, aktualiai, be dirbtin\u0117s pompastikos, tod\u0117l vis da\u017eniau reklamos viet\u0105 u\u017eima turinys \u2013 pasakojimas, kuris ne tik matomas, bet ir skaitomas iki galo.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2256 publications type-publications status-publish hentry\" data-id=\"2256\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-10-02T12:42:05+02:00\">2025 10 02<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.lrt.lt\/radioteka\/irasas\/2000512094\/skaitmeninis-facebook-slamstas\" target=\"_blank\" rel=\"noopener nofollow\">Skaitmeninis \u201eFacebook\u201c \u0161lam\u0161tas<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Ar tikrai socialiniame tinkle \u201eFacebook\u201c daug\u0117ja skaitmeninio \u0161lam\u0161to? <\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2275 publications type-publications status-publish hentry\" data-id=\"2275\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-09-24T09:53:56+02:00\">2025 09 24<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"http:\/\/15min.lt\/verslas\/naujiena\/pranesimai\/eurobasket-2025-efektas-mediju-ir-reklamu-medalininkai-231-2530828\" target=\"_blank\" rel=\"noopener nofollow\">\u201eEurobasket 2025\u201c efektas: medij\u0173 ir reklam\u0173 medalininkai<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Neseniai pasibaig\u0119s Europos vyr\u0173 krep\u0161inio \u010dempionatas dar kart\u0105 parod\u0117 \u2013 \u0161is sportas pagr\u012fstai lyginamas su antr\u0105ja Lietuvos religija.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eVadinasi, krep\u0161inis i\u0161lieka labiausiai skirtingas gyventoj\u0173 grupes vienijantis sporto renginys Lietuvoje\u201c, \u2013 komentavo \u201eInspired UM\u201c projekt\u0173 valdymo ir planavimo skyriaus vadov\u0117 Lina Dunauskait\u0117.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2257 publications type-publications status-publish hentry\" data-id=\"2257\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-09-15T12:50:33+02:00\">2025 09 15<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.15min.lt\/verslas\/naujiena\/mokslas-it\/svarbiausios-socialiniu-tinklu-naujienos-nuo-meta-draudimu-iki-nauju-funkciju-instagram-ir-tiktok-1290-2525220\" target=\"_blank\" rel=\"noopener nofollow\">Svarbiausios socialini\u0173 tinkl\u0173 naujienos: nuo \u201eMeta\u201c draudim\u0173 iki nauj\u0173 funkcij\u0173 \u201eInstagram\u201c ir \u201eTikTok\u201c<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Pastarasis ketvirtis socialini\u0173 tinkl\u0173 pasaulyje buvo itin dinami\u0161kas. Platformos pristat\u0117 naujus \u012frankius, sustiprino bendruomeni\u0173 funkcijas ir \u0117m\u0117si grie\u017etesni\u0173 reguliacini\u0173 priemoni\u0173, ra\u0161oma \u201eMarvelous LT\u201c prane\u0161ime \u017einiasklaidai.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eMeta\u201c planuoja iki 2026 m. visi\u0161kai automatizuoti reklamos k\u016brim\u0105 naudojant dirbtin\u012f intelekt\u0105. U\u017euot k\u016brus strategijas ir vizualus, pakaks \u012fkelti produkto nuotrauk\u0105 ir nurodyti biud\u017eet\u0105, kur\u012f nor\u0117site i\u0161leisti reklamai, o sistema pati sugeneruos tekst\u0105, vizual\u0105 bei parinks tinkamiausi\u0105 auditorij\u0105\u201c, \u2013 ai\u0161kina ekspert\u0117.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2224 publications type-publications status-publish hentry\" data-id=\"2224\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-07-14T14:23:01+02:00\">2025 07 14<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.vz.lt\/rinkodara\/2025\/07\/09\/ziniasklaidos-planavimo-agenturos-didziuju-reklamdaviu-koziris-ir-nuosaikumo-nuotaikos-570225\" target=\"_blank\" rel=\"noopener nofollow\">\u017diniasklaidos planavimo agent\u016bros: did\u017ei\u0173j\u0173 reklamdavi\u0173 koziris ir nuosaikumo nuotaikos<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>2024-ieji \u017einiasklaidos planavimo agent\u016broms buvo permainingi: \u012f vir\u0161\u0173 palyp\u0117ti pavyko toms, kuri\u0173 krep\u0161elyje atsid\u016br\u0117 didieji reklamos u\u017esakovai.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2223 publications type-publications status-publish hentry\" data-id=\"2223\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-07-14T14:21:33+02:00\">2025 07 14<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.vz.lt\/rinkodara\/2025\/07\/07\/jk-mobilieji-irenginiai-pirma-karta-aplenke-televizija-bet-lietuviai-vis-dar-prilipe-prie-tv-ekranu-569782\" target=\"_blank\" rel=\"noopener nofollow\">JK mobilieji \u012frenginiai pirm\u0105 kart\u0105 aplenk\u0117 televizij\u0105, bet lietuviai vis dar prilip\u0119 prie TV ekran\u0173<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Naujausi duomenys rodo, kad suaug\u0119 Jungtin\u0117s Karalyst\u0117s (JK) gyventojai daugiau laiko praleid\u017eia prie mobili\u0173j\u0173 telefon\u0173 nei prie televizori\u0173 ekran\u0173, Jungtin\u0117s Karalyst\u0117s Reklamos tyrim\u0173 instituto (IPA) duomenis skelbia \u201eMarketing Week\u201c. O \u201eInspired UM\u201c u\u017esakymu KOG instituto atliktas tyrimas atskleid\u017eia, kad daugiau kaip 80% vis\u0173 Lietuvos gyventoj\u0173 da\u017eniausiai \u017ei\u016bri tradicinius lietuvi\u0161kus TV kanalus ir \u201eYouTube\u201c.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2220 publications type-publications status-publish hentry\" data-id=\"2220\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-06-19T15:29:34+02:00\">2025 06 19<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.delfi.lt\/m360\/naujausi-straipsniai\/televizija-youtube-ar-netflix-issiaiskino-kas-ka-ziuri-lietuvoje-120119305\" target=\"_blank\" rel=\"noopener nofollow\">Televizija, \u201eYouTube\u201c ar \u201eNetflix\u201c: i\u0161siai\u0161kino, kas, k\u0105 \u017ei\u016bri Lietuvoje<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Populiar\u0117jant i\u0161maniesiems \u012frenginiams, kei\u010diasi ir video turinio vartojimo \u012fpro\u010diai. Ta\u010diau ir toliau daugiausia Lietuvos gyventoj\u0173 \u017ei\u016bri \u012fprastinius TV kanalus. Kita vertus, taip pat populiar\u0117ja ir u\u017esakomo turinio platform\u0173 ar kanal\u0173 \u017ei\u016br\u0117jimas.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eYra daug tyrim\u0173 apie atskirus kanalus \u2013 \u012fprastin\u0117s TV, \u201eYouTube\u201c ar \u201eNetflix\u201c, ta\u010diau apie multikanali\u0161kum\u0105 \u017einios yra gana ribotos.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2219 publications type-publications status-publish hentry\" data-id=\"2219\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top grid-publics-wrapper\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published publis-grid-post-date \" datetime=\"2025-06-18T16:47:45+02:00\">2025 06 18<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit has_text_color publis-grid-post-title\"><a href=\"https:\/\/www.tv3.lt\/naujiena\/verslas\/tyrimas-daugiau-lietuviu-ziuri-iprasta-tv-nei-youtube-n1429224\" target=\"_blank\" rel=\"noopener nofollow\">Tyrimas: daugiau lietuvi\u0173 \u017ei\u016bri \u012fprast\u0105 TV nei \u201eYouTube&#8221;<\/a><\/h2><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text has_text_color publis-grid-description\"><p>Populiar\u0117jant i\u0161maniesiems \u012frenginiams, kei\u010diasi ir video turinio vartojimo \u012fpro\u010diai. Ta\u010diau ir toliau daugiausia Lietuvos gyventoj\u0173 \u017ei\u016bri \u012fprastinius TV kanalus. Kita vertus, taip pat populiar\u0117ja ir u\u017esakomo turinio platform\u0173 ar kanal\u0173 \u017ei\u016br\u0117jimas.<\/p>\n<\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_text has_text_color publis-grid-quote\"><p>\u201eInspired UM\u201c projekt\u0173 valdymo ir planavimo skyriaus vadov\u0117 Lina Dunauskait\u0117 pastebi, kad Lietuvoje ir visame pasaulyje vis dar tr\u016bksta i\u0161sami\u0173 tyrim\u0173 apie tai, kaip \u017emon\u0117s vartoja skirtingas \u017einiasklaidos priemones.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\"><div class=\"g-preloader type_1\">\r\n\t<div><\/div>\r\n<\/div>\r\n<\/div>\t\t<nav class=\"pagination navigation\" role=\"navigation\">\r\n\t\t\t<div class=\"nav-links\">\r\n\t\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span>1<\/span><\/span>\n<a class=\"page-numbers\" href=\"https:\/\/inspired.lt\/en\/wp-json\/wp\/v2\/pages\/596\/page\/2\/\"><span>2<\/span><\/a>\n<a class=\"page-numbers\" href=\"https:\/\/inspired.lt\/en\/wp-json\/wp\/v2\/pages\/596\/page\/3\/\"><span>3<\/span><\/a>\n<a class=\"page-numbers\" href=\"https:\/\/inspired.lt\/en\/wp-json\/wp\/v2\/pages\/596\/page\/4\/\"><span>4<\/span><\/a>\n<a class=\"page-numbers\" href=\"https:\/\/inspired.lt\/en\/wp-json\/wp\/v2\/pages\/596\/page\/5\/\"><span>5<\/span><\/a>\n<a class=\"next page-numbers\" href=\"https:\/\/inspired.lt\/en\/wp-json\/wp\/v2\/pages\/596\/page\/2\/\"><span>Next<\/span><\/a>\t\t\t<\/div>\r\n\t\t<\/nav>\r\n\t\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/inspired.lt\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:5,&quot;pagination&quot;:&quot;regular&quot;,&quot;permalink_url&quot;:&quot;https:\\\/\\\/inspired.lt\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/596\\\/&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:false,&quot;items_layout&quot;:&quot;537&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;none&quot;,&quot;post_id&quot;:596,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;publications&quot;],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;,&quot;expired&quot;],&quot;posts_per_page&quot;:&quot;20&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:null,&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;publications&quot;,&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-596","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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